AI technologies contribute to adding value to all aspects of the fashion industry, from the design and manufacturing processes to sales.

The fashion industry is considered as one of the world's biggest industries. The fashion industry has been transformed from the manufacturing of its products by artificial intelligence (AI) to the stage where its products are sold. In any aspect of its value chain, such as design, production, logistics, marketing, and sales, AI technology is changing the fashion industry.

AI promotes the marketing and selling of fashion accessories. The fashion brands utilize AI and machine learning to enhance the buying experience of consumers, to increase sales efficiency through intelligent automation, to increase sales processing by means of predictive analytics and guided sales processes.

Fashion brands have also started to use chatbots and voice assistants such as Amazon Alexa and Apple Siri for conversational assistants. Fashion brands can collect information by answering consumers' questions and understanding customer requests and patterns through conversational interfaces.

AI will soon be taking over e-commerce platforms and mobile applications, together with these conversational systems. Today consumers and buyers can take pictures of their preferred designs, and smart image recognition systems can match them with real-life items for sale.

AI-enabled shopping apps allow shopkeepers to take on-line clothing screenshots, identify shoppers and accessories in that image, and then look for a similar outfit. Machine Learning and computer vision are also used to spot fashion fake and legitimate items. Previously, spotting fakes involved the professional eye of trained customs officials or other enforcement officials. For the time being, AI systems can consistently track counterfeit products reliably. Customs and border enforcement use AI technology to spot the authenticity of often stolen high-end products such as bags and sunglasses.