Alice Chang, founder, and CEO, Perfect CropAlice Chang, founder, and CEO
Today it's a no-brainer that brands are in a flurry to adopt digital transformation and find unique ways to integrate AI and AR technologies to enhance the consumer shopping experience. The pandemic has also heightened global health concerns and created an increased demand for safe and hygienic shopping solutions that still deliver a personalized experiential shopping journey—one that can boost customer confidence along with increased engagement, high sales conversion, and lower return rates. This is especially apparent across the fashion industry, in which effective true-to-life virtual try-on technologies deliver a fun, convenient, and sustainable way for consumers to discover and experiment with more products than ever before. That’s where Perfect Corp., the leading AI and AR technology services and solutions provider, can help delivering innovative, engaging, and personalized fashion tech experiences for brands to meet their consumer demand.

As a company rooted in innovation and collaboration, Perfect Corp. delivers best-in-class AI and AR-powered solutions for brands and retailers to reinvent their consumer shopping experience. “Our award-winning patented technologies are based on decades of innovation and research around machine learning that have helped to deliver virtual results that rival those of a physical try-on," says Alice Chang, the Founder and CEO of Perfect Corp. The company believes in constantly innovating and finding new ways for digital technology to play a role in helping consumers discover and
experiment with products and subsequently developing unique solutions for brands to deliver engaging, personalized shopping experiences.

Perfect Corp.’s key differentiator lies in its unprecedented hyper-realistic virtual try-on technologies, based on decades of machine learning algorithms, live facial feature point tracking, and whole-face 3D mesh modeling. The YouCam difference combines 3D facial mapping, skin tone matching, and adaptive lighting features to deliver digital results with a 98.5 percent precision rate matching the exact color and finish of more than 370,000 products.This level of accuracy has enabled brands and consumers to rely on YouCam's Tech Solutions as a means of helping them make more confident purchase decisions.Additionally, the company's new AgileFace tracking technology detects over 200+ facial landmark tracking points in real-time, with a 20percent increase in face landmark tracking accuracy and 200percent improvement for jitter-free tracking for the most realistic results imaginable.

Our award-winning patented technologies are based on decades of innovation and research around machine learning that have helped to deliver virtual results that rival those of a physical try-on


This level of accuracy has enabled brands and consumers to rely on YouCam’s Tech Solutions as a means of helping them make more confident purchase decisions, driving a 2.5X conversion rate and 8 percent decrease in returns, proving the virtual try-on experience serves as a utility for the modern-day shopper.

No wonder brands like MAC Cosmetics cited a 200 percent boost in consumer engagement with the digital try-on tool by collaborating with Perfect Corp. Similarly, Estee Lauder reported a 2.5x conversion rate, while brand partner Tarte saw a triple-digit increase in time spent on site along with a 30percent jump in add-to-cart as a result of using virtual try-on. “We are excited to deliver the same results-driven experiences for our fashion brand partners, expanding our technology solutions across Fashion Tech,” says Alice. “Our release of innovative auto-3D modeling for jewelry, eyewear, watches, and accessories simplifies the once tedious digital rendering process helping brands recreate hyper-realistic 3D renderings for their product offerings in a fraction of the time.” This advancement allows brands to effectively create virtual try-on experiences throughout their sales channels with ease.

For the future, Perfect Crop. will continue working smarter and faster, adapting to the never-ending changes happening in the real and digital worlds, and continue expanding its solutions across beauty and fashion, and the Metaverse and beyond. "This means expanding our new services and solutions to serve more brands across more industries than ever before, spanning the complete Metaverse and finding unique applications for AI and AR tech innovation throughout the consumer shopping experience," adds Alice. The company will continue to expand its complementary offerings like —YouCam Tutorial featuring personalized step-by-step tutorial animation effects for makeup application—to engage consumers on the brand's websites and in-store with safe, convenient touchless mechanisms that enhance the in-store experience. "We believe AI will continue to drive the consumer shopping journey and target to deliver a best-in-class innovative solution," concludes Alice.